A collection of good intentions
Help! I think the Web has zapped my concentration. I’ve spent so much time online this summer reading about social media, citizen journalism, technology and day-to-day media business developments that I’m way behind on the books I meant to thoroughly comb for my class. Some I’ve read before, others I’ve started, some just stare at me above my computer, like puppies who need a home.
Please let me know if you have strong feelings about any of these for use in my Fall semester seminar, Strategic Issues in Media Management:
- Groundswell, Li & Bernoff
- Advertising and New Media, Christina Spurgeon
- Media Product Portfolios, Robert Picard
- The Technology of Journalism, Patricia Dooley
- Autumn of the Moguls, Michael Woolf
- Handbook of New Media, Lievrow & Livingstone
- Living in the Information Age, Eric Bucy
- Media Debates, Dennis & Merrill
- Journalism and New Media, John Pavlik
- All the News That’s Fit to Sell, James Hamilton
- Internet Advertising, Schumann & Thompson
- Handbook of Media Management and Economics, Abarran, Chan-Olmsted & Wirth
- Rise of the Creative Class, Richard Florida
Two updated books we’ll be using for sure:
- The World is Flat (Release 3.0), Thomas Friedman
- The Elements of Journalism, Kovach & Rosenstiel
1 response so far ↓
Mike Venable // February 19, 2009 at 8:13 pm |
Lou, good to see you in Coral Gables. Local corporate giant Aflac brought in author of Groundswell last week. I’m sorry I missed that presentation. The book is fascinating…and frightening!
Mike V.