Citizen journalism for the corporate set

I’m intrigued by the possibilities presented by the just announced deal between CNBC and LinkedIn. LinkedIn has the potential to be Facebook for people with a paycheck. As CEO Dan Nye describes the facets:

1. On LinkedIn: LinkedIn’s rapidly growing user base of over 27 million professionals now have an opportunity to both consume as well as share with their professional network, breaking business news & content from CNBC that ranges from articles and blogs to financial data and video content.

2. On CNBC.com: As a regular CNBC.com user, you’ll start seeing LinkedIn’s community and networking functionality integrated on CNBC.com (for e.g. sharing CNBC articles with your professional network on LinkedIn or finding out who in your network connects you to the companies you read about).

3. On CNBC: Community-generated content from LinkedIn will also be broadcast on CNBC programs. These include survey results and on-air Q&A with CNBC anchors, reporters and guests.

It’s the third item, user-generated content, I think has the most potential for CNBC journalism. 

 If CNBC handles its end well, it can be like having news sources deeply embedded at every white collar level in virtually every company in America. The same people who would be scared speechless if they got a call from a Wall Street Journal reporter will be far more comfortable sharing what they know through LinkedIn.

The social media hurricane

Here’s how old I am: When I wanted to make a strong impression in accepting my first full time job, in 1972, I sent a telegram. To me, the means of communication symbolized urgency and importance. Today urgency and importance are increasingly signaled through social media, as the convergence of social and news media speed along.

My teenaged children have never sent nor received a telegram. They rarely talk on the phone or send emails, preferring to text friends’ cell phones or, in my son’s case, through game communications in World of Warcraft. He knows many of his friends will be there, just as my daughter knows a lot of dialogue among her classmates is going on through Facebook.

I now check Twitter a couple of times a day, LinkedIn every day or two and Facebook when it alerts me, for signs of what my friends and colleagues are up to.

The widespread adoption of social media in personal and business communication is now working its way into the news ecosystem, with Hurricane Gustav being the latest example.

I picked three news organizations (formerly known as newspapers) with good track records I knew were well-positioned to follow developments, the New Orleans Times-Picayune, Biloxi Sun Herald and Austin American-Statesman. In addition to print and online coverage, each fielded a Twitter presence. New Orleans used its ongoing Twitter account, NOLAnews; Biloxi established FollowGustav and Austin created TrackingGustav.

The advantage of Twitter over the Web is that virtually everyone with a cellphone purchased in the past few years has the technology to receive instant Twitter updates, 140-character bursts  of information sometimes, but not always, linked to a longer Web entry. 

Even the Red Cross provided hurricane information through Twitter. The advantages lay in the instant and portable nature of Twitter and its near universal availability.

Check out the the great interview on Poynter about NPR’s efforts to use social media in Gustav coverage  http://poynter.org/column.asp?id=2&aid=149732

At the intersection of news media and social media

Media intellectuals Jeff Jarvis, Jay Rosen, Howard Owens and Howard Weaver sold me on Twitter because of their skills putting it to serious purpose. They’re masters of blogging and longer forms, but I found them just as provocative in 140 characters. 

Then The Wichita Eagle’s Ron Sylvester demonstrated the news value of the form, with his adroit Kansas.com Twitter reports on trials in progress.

It all came together for me last night in a blessedly smoke-free barroom in downtown Wichita, where folks whose employers include newspapers, branding agencies, non-profits, a church and a university came together for a Wichita Tweetup. It evolved organically around a long, noisy table as we got acquainted and exchanged tales of the D life, as L. Kelly reports here.

Ron Sylvester courtroom tweet

 I said Twittering from the courtroom would get even more interesting when five or six people — not all of them professional journalists — are covering the same trial and you can read their posts as one continuous stream. Ron Sylvester, who has been getting national attention for his Tweets, said it will get even more interesting when family members of the defendant and victim join the Twitterers.

I don’t fear the day when Ron and other professional journalists are fully part of a democratic stream of information, reporting on the same events. I think the journalists work will continue to be closely followed by those who search for the truth; I think the journalists will benefit from access to multiple contemporaneous perspectives on what’s unfolding in front of them.

Bring it on!

Will social media someday seem as quaint as fax machines?

I had a couple of invigorating conversations today with Wichita State graduate students about the future of media. Cindy Stanford, a PhD Human Factors student, was telling me about her fascinating interest in Human-Computer Interaction, HCI. She introduced me to Friendfeed.com, rheingold.com and quotably.com in the interest of expanding my understanding of social media.

Later in the day I talked with Bobby Rozzell, a former minister who is one of the impressive grad students in the Elliott School of Communication. Bobby recommended a book, Groundswell: Winning in a World Transformed by Social Technologies. That led to a medium-or-message discussion that reminded me of a long-ago Knight Ridder committee called, tongue-in-cheek, The Edge of Knight.

The idea of the Edge group, circa 1984, was that the people who ran Knight Ridder knew that good ideas were dying because they couldn’t get through the bureaucracy and the budget process. In theory, anyone with a good idea could come to us with a proposal that might be funded independently of the normal process. It didn’t end up working, but I remember one particular discussion about the then hot delivery system — fax machines!

Our wise technical adviser, Steve Landers, urged us to shift our business focus from the whiz-bang platform (we were sure everyone would have one at home someday soon) to the content. He was right, of course. We’re probably at a point where about as many college students will have used a fax machine at home as will have used a typewriter — virtually none.

As journalism jobs disappear by the thousands, at least from newspapers, it’s time to keep a sharp focus on content. What will the audience want, and who will produce it, remain more important questions than how they will get it.